Luke Lewis
Editor-in-Chief, Buzzfeed UK
The behind-the-scenes secrets to launching a globally successful media brand
![](https://www.mediamasters.fm/wp-content/uploads/2017/09/media-masters_luke-lewis.jpg)
A journalist and media pioneer, Luke Lewis launched the UK edition of BuzzFeed and has grown the website to an astounding 18 million unique monthly readers. Luke reveals the behind-the-scenes secrets to launching a globally successful media brand, tells us how some newspapers now threaten to be put out of business by the web, and explains the winning formula to writing viral online content.