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Andria Vidler

Veteran Media CEO

The behind-the-scenes challenges of launching and re-launching hallmark brands

5th February 2015

Andria Vidler has been at the helm of a number of iconic media companies, including Capital FM, Magic and EMI Music; and oversaw the launches of BBC 5 Live, BBC News Online and BBC Sport. Now CEO of Centaur Media, she reveals the behind-the-scenes challenges of launching and re-launching hallmark brands, and shares her tips for success.

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