Chris Kay is chief executive of Saatchi & Saatchi. Founded in 1970, the iconic advertising agency employs over 6,500 people and has offices in 76 countries. An advertising industry veteran, prior to joining Saatchi he had senior roles at Manchester City Football Club, LA agency 72andSunny, and also worked for Fallon at the time when they were producing some of their most memorable work – including the ‘balls’ campaign for Sony, and the Cadbury’s Dairy Milk advert featuring the gorilla’s famous drum solo. In this in-depth interview, Chris reflects on a career journey that started in the unlikely place of a management science degree which, “despite being dull,” set him on the right path because brief encounters with advertising throughout the course sparked his passion; discusses the challenges ahead for the advertising industry, which must evolve to seismic changes such as the decline of traditional TV and the impact of the current cost-of-living crisis; and shares his determination to play his part in “rekindling Britain’s status as the world’s creativity and entertainment hub.”