Darren Marble and Todd Goldberg are co-founders of the TV show ‘Going Public.’ The series streams on the ‘Entrepreneur’ platform and charts the rise of founders on their capital-raising journeys – uniquely allowing viewers to ‘click-to-invest’ in the featured companies in real-time, live, while they watch the show. They’re currently halfway through season one and have already bagged 10 million views, 25 million ad impressions and 200k website visits – as well as raising over $10 million so far for the companies taking part. In this in-depth interview, they talk through their five-year journey of bringing the show from an idea to fruition; delve into why they engaged a ‘digital first’ broadcast strategy – and how the platform gives them to freedom “create content which is both entertaining & actionable;” and discuss their ambitious plans to ultimately rival globally recognisable brands such as ‘Shark Tank’ – guided by their deep access to data-driven insights revealing how viewers interact with the platform.