David Pemsel
Former CEO, Guardian Media Group
Building a trusted yet financially sustainable global media brand; the incredible success of the ‘supporters’ initiative; keeping their content paywall-free… and a tense relationship with Facebook
David Pemsel is CEO of The Guardian Media Group. In this in-depth interview, now over two years into the job, he outlines his plan to tackle mounting losses and return to profitability – shedding jobs, abandoning the Berliner presses and moving to tabloid; discusses the success of their initiative to encourage readers to become ‘supporters’, which now raises more revenue than print advertising and keeps the site paywall-free; shares his plans to grow the Guardian’s global presence and build on their existing base of 10 million regular readers; and reveals why despite the onslaught of ‘fake news’ and his frustration with Google and Facebook’s destructive impact on their digital revenue, he is more optimistic than ever about GMG’s future.
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