Georgie Holt is managing director for the UK, Ireland and ROW regions for Acast, one of the largest podcast companies in the world, with over 300 million listeners each month. She joined after two decades working in senior roles at some of the world’s biggest news and magazine brands – including the Evening Standard, Mail on Sunday, Cosmopolitan, and Stylist. In this in-depth interview, Georgie sheds light on how the podcast industry has weathered the pandemic – with the “opportunity to connect and feel part of a community” resulting in overall listenership increasing; takes us behind-the-scenes on the whole journey of launching a podcast – from shaping the idea, to launch, marketing and ‘extending’ the brand further into live events, merch and books; and shares her passion for tackling misogyny in advertising, with her campaign at Stylist aiming to “inspire a more truthful and respectful visual landscape for women.”