Guy Parker
Chief Executive, Advertising Standards Authority
The behind-the-scenes process that goes into deciding whether an advert is offensive or not
20th August 2015
Chief Executive of the Advertising Standards Authority, Guy Parker is responsible for regulating advertising in the UK. In this in-depth one-to-one interview, he explains the challenges the ASA faces regulating the web and YouTube; describes the behind-the-scenes process that goes into deciding whether an advert is offensive or not; and explains the rationale of its more contentious rulings, including on the Atheist Bus Campaign and the ‘Are You Beach Body Ready?’ posters.
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