Jim Impoco
Editor-in-Chief, Newsweek
Resurrecting an iconic media brand – and the furore over the infamous ‘Madam President’ cover
1st December 2016
Jim Impoco is the Editor-in-Chief of Newsweek. In this in-depth interview, he talks through the recent resurrection of the iconic brand, and the ‘exciting opportunity’ it presents to reinvigorate long-form journalism; argues for still further editorial risk-taking and innovation to tackle ‘post-truth’ social media; describes the current newsroom operation and the process of creating the ideal Newsweek cover story; and recalls the now-infamous ‘Madam President’ double cover furore – an ironic end to the ‘bitter and toxic’ 2016 Presidential debate, which instead saw a win for her opponent.
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