Juliet Kinsman is sustainability editor at Condé Nast Traveller. Founded in 1997, the luxury magazine has headquarters in New York and a monthly readership of over 5 million. Joining the UK team last year with this first-time title, Juliet has been a leading voice for the travel media for more than two decades as a successful author, writing columns for The Telegraph and as resident expert on BBC Radio London. As founding editor of Mr & Mrs Smith she was instrumental in creating a disruptive editorial brand, transitioning published hotel guidebooks into an award-winning online authority. In this in-depth interview, Juliet shares her hopes to inspire real change through “honest writing” about the travel industry – that sustainability is not “anti-flight,” but helping tourists become aware of the socio-economic impact they’re having on the environment, local economy and indigenous people; details the depth of the cataclysmic impact the pandemic has had, and the importance of educating and encouraging consumers to make better decisions; and reflects on why she remains hopeful for the industry’s future, arguing that travellers can play their part in helping the sector recover with a “postpone don’t cancel” attitude.