Martin Frizell is editor of ITV’s This Morning. Beginning his career at Radio Clyde, he worked as a correspondent for Thomson Reuters and GMTV before his ten years in the editors chair famously came to an abrupt end. He then briefly entered the world of PR as an executive director at GolinHarris, before returning to television in 2014 as editor of Loose Women. After a year he took the helm at This Morning, one of the most prestigious editorships in UK television. In this in-depth interview, he shares his exhilarating and often heart-breaking adventures as a young correspondent (including the time he was begged by a Kurdish family to take their baby), argues that This Morning has acted as a ‘comfort blanket for the nation’ during lockdown, and shares his joy at the programme’s campaigning successes – including ‘Project 84’ which directly led to the creation of a minister for suicide prevention.