Richard Bradley
Editor-in-Chief, Worth
Lessons learned from a lifetime working with the world’s ultra-wealthy – and why President Trump is not as popular among them as you might think
Richard Bradley is Editor-in-Chief of Worth, the lifestyle and wealth management magazine for ‘ultra-high-net-worth’ individuals. In this in-depth interview, he reveals what he’s learnt in a career profiling the super-wealthy; the growing culture of large-scale philanthropy in the light of the ‘Giving Pledge’ campaign; how President Trump has vastly fewer fans in the global elite than he claims; their efforts to utilise technology, data insight, and prestigious brand partnerships to retain the print magazine’s profitability – thus sustaining Worth as a global editorial platform, powering their iconic annual ‘Power 100’ list.
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