Suzi Watford is EVP Consumer, Dow Jones; and Chief Marketing & Membership Officer for The Wall Street Journal. In a career spanning two decades, she started out in her native UK overseeing sales at The Times and The Sunday Times, and in 2014 moved to New York to drive new revenue at Dow Jones – and has doubled their paying subscribers to over four million. In this in-depth interview, Suzi discusses their major new campaign ‘Trust Your Decisions’ which encourages people to take control of their lives post-pandemic; shares their efforts to appeal to a younger audience and “change the face of business,” an ambitious challenge as she readily admits the Journal may be “associated with their parents;” and explains how she steps up to the challenge of “provoking and challenging all of us to think differently about our business and push beyond the current definition of what is possible.”