Warren Webster
CEO, Atlas Obscura
The “exciting opportunities” ahead for one of the world’s most popular travel websites
Warren Webster is chief executive of Atlas Obscura. Founded in 2009, the online guide to the world’s “wonders and curiosities” has a reach of 6m monthly visitors, is one of the most popular travel websites in the world and boasts a submission-based catalogue of more than 22,000 places, 11,000 stories told and over 1,000 global experiences. Joining in 2020, he previously held senior leadership roles at Coveteur, goop and Patch – and in 2010 was named one of the ‘Most Powerful People in Media’ by Arianna Huffington. In this in-depth interview, he shares an exciting new chapter for the business, following Airbnb’s recent $20m investment; argues the global pandemic has somewhat counter-intuitively given them their strongest financial and audience success so far; and reveals their exciting plans to grow the scope of the company – with a new app and a book ‘Gastro Obscura.’