Zillah Byng-Thorne is chief executive of Future plc. Founded in 1985, the leading publisher produces some of the UK’s most popular magazines, including Country Life, FourFourTwo, Marie Claire and The Week. Joining Future in 2014, Zillah has presided over a spectacular turnaround in the company’s fortunes – publishing 160 titles, and expanding the brand’s portfolio to include video games and digital magazines; and in 2020, they ventured into e-commerce, purchasing insurance company GoCompare.com for £590m. Under Zillah’s watch, their share price has soared, and the company is now valued at £4bn. In this in-depth interview, she shares her career journey – starting out as an accountant in working-class Glasgow before a dramatic pivot saw her set her sights on leading a large company, starting with a masters in behavioural change to build her leadership skills; shares the secrets behind Future’s strategy, resulting in 80% growth and £600m+ revenue despite the pandemic; and passionately argues that Future “has a moral responsibility, as much as a business responsibility, to maintain the quality and accuracy of its content.”